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TITLE Issue 006

Fall 2021—Spring 2022

Art Direction

Publication Editing

Layout Design

Marketing Strategy

Leadership

A print publication that creates a community for young creatives to learn new skills and grow their networks. 

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Issue 005 cover was a collaborative effort with Eddie Loughran, Meesh Strauss, and Braden Devine. Featuring photography by Stanislav Przedlacki.

Project Development

Staff grew to 111 creatives across the country, so a new plan of action for the Issue 006 cycle was necessary. We added new hierarchy of positions for optimal mentorship and role assignment.  Anyone on staff was able to submit
a project proposal, and staff indicated which projects they had interest in working in before exec paired teams of varying skill levels but similar goals.

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Issue 006 Theme Guide

Entering the Golden Age, Issue 006 was to represent elegance, romance,  nostalgia, and new heights as a collaborative. Type and grid standards for print were refined, and  new type, colors, and graphics  were introduced to visually represent the mag's themes by mixing vintage and futuristic elements.

Layout Master A

Layout Master B

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Publication

The final print issue is 177 pages, with 27 unique team projects. We also released the Digital Extended Edition, with 7 additional digital-only projects and extensions of multiple print editorials. 

Use of brand across magazine — many contributors

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Full Issue 006 Print Package — with mag, logo sticker, cocktail recipe postcards, and risograph poster (printed by Cereal Box Studio!)

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Promotion strategy

Our social media marketing during launch season contains three main facets: staff takeovers, project BTS featurettes, and brand showcase. This strategy increased our social media following by over 700 new followers on Instagram, sold out Issue 006, and brought 200 people to our launch party.

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Staff Takeovers

Personality "Type"

Each staff member gets their own "brand" in unique decorative type for their name, and image frame based on counters of that font.

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Story Takeover

Staff member gets a unique set of Instagram story templates and freedom to answer Q&As, do some fit checks, and share their own BTS content.

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Project Features

Project extension

Each feature expands upon the print projects theme, style, and purpose.

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Appreciation for the work

Beloved outtakes get their opportunity to be seen, and shares of never-before-seen behind the scenes content gives viewers connection to the work. 

Brand showcase

Countdowns

Creating anticipation for launch and increasing visibility with consistent posting.

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Motion design by Matthew Spoleti. 

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Promo

Other content includes promotion for the launch party, style teasers, and more. 

Promo video by Cindy Ha.

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