top of page
TYPOGRAPHY
TYPOGRAPHY
Graphic Design Professional Practices
Spring 2019
Jimi Hendrix
Branding and website concept for classic rock musician Jimi Hendrix. I wanted to create a brand that would use some of the classic imagery that Hendrix’s fans associate with him, clean up and simplify brand, and improve the user experience navigating Hendrix's site.
Objective: Conceptualize Jimi Hendrix logo and branding
In this process, I focused on the typography of the 60s, Hendrix's classic Stratocaster guitar, and iconic imagery of Hendrix himself.
Logo Ideation
Application: Desktop and Mobile Web Design
Improving the user experience and site personality from the actual Jimi Hendrix site, through prototyping in Adobe Xd.
Desktop Prototyping
Website
Mobile Prototyping
bottom of page